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  • Rob Pope
    Newaygo Firearms Training Center & Range  

  • Nanci Penland
    Goodwill Retail Store Fremont
    1422 W. Main Street
    Phone: (231) 924-3493
    Fax:  (231) 924-4589


  • Julie Sanders
    Habitat for Humanity
    5484 S. Warner
    Phone: (231) 924-0350
    Fax:  (231) 924-0477


  • Shari Paulsen
    Paulsen Heating & Cooling​
    221 N. Merchant Ave
    Phone: (231) 924-3783
    Fax:  (231) 924-9380


  • 5 Essential Steps for Expanding Your Business

    February 21, 2023

    Growing a business can be an intimidating process, but it doesn't have to be. Taking proactive steps and embracing new technologies can help you reach your goal of growth. Using online software and tools can help save time and money, while still providing the necessary resources for your business; joining the Fremont Area Chamber of Commerce is another smart move. Here are five essential steps that you should consider when trying to expand your business.

    Refresh Your Marketing Strategy

    As businesses evolve, so must their marketing strategies. To keep up with the ever-changing world of digital media, it's important to stay on top of trends to effectively reach potential customers and retain existing ones. Refreshing your marketing strategy can involve using new mediums such as social media platforms, creating engaging content, or utilizing different analytics tools to track success rates.

    Network and Form Partnerships

    Networking is essential for any business looking to grow. Reaching out to professionals in related fields or potential partners can open up new opportunities that may have otherwise been overlooked. It's also beneficial to join the local chamber of commerce or another networking group in order to gain knowledge from like-minded individuals and establish mutually beneficial relationships with other businesses.

    Add A New Product

    Diversifying your products or services creates added value for both existing and potential customers, as it provides them with more options that fit their needs. Additionally, expanding into new markets allows for increased sales opportunities which can lead to further growth for your business. Researching customer trends and identifying target markets will enable you to better categorize where you should direct most of your efforts when it comes to marketing campaigns as well as product/service offerings.

    Bring On New Team Members

    One key factor in driving business growth is having the right team in place--one that is experienced, reliable, and committed to helping take the company forward. Hiring qualified employees who possess the skillset necessary for achieving success will ensure that tasks are completed efficiently and with accuracy, which will ultimately increase profit margins over time if done correctly. Write out a clear job listing that covers what your expectations are and what is expected of your new hire so you can attract the right talent.

    Choose The Right Online Tools

    Utilizing online software solutions is a great way to enhance productivity levels within a business setting by speeding up various processes, such as document editing or content creation tasks. When researching PDF editing tools specifically, make sure to pay attention not only to features offered but also to ease of use so that operations remain efficient regardless of user experience level. Try using this option when you need to make changes to a PDF document, including rotating the pages or rearranging them.


    Every step taken toward expanding a small business requires careful thought and planning; however, each element discussed above plays an integral role in guaranteeing success when executed correctly. From refreshing current marketing strategies to hiring qualified team members, there are several things you can do to ensure that your business continues to grow and remains on the right track. Using the best possible tools for each job--including PDF editing tools for secure documents--is essential, so do some research on your options and implement training sessions for your employees--new and old--so that everyone understands how to make the most of them.

    Take a look at all the Fremont Area Chamber of Commerce has to offer as you work on growing your business, including tips for joining local events.
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